I’ve never sat down to trace the actual genesis of a book, so this outline should be instructive to myself and perhaps other readers. First, I have to say that, as with most things in life, both hard work and luck are involved.
To put things in context, my poems and articles have had a relatively easy time of appearing in publications, but books and other forms of writing were another matter. Early on, some of my writings had some very close calls. I had a screenplay that nearly succeeded in becoming a motion picture, followed later by a novel that several New York publishers praised, but ultimately passed on because they did not feel confident about which genre category it belonged. This was Tell Me the Night by Cara Mitchell (one of my pseudonyms), based on the true story of a young man and woman who spent a summer quarantined in a rural Midwest cemetery that had to be moved. This mystery romance was my magical book. I never had to wonder what to write next because the characters came alive and told me what to write. Finally my agent/editor who helped me rewrite the book, said she had failed me, and said the book was too good to fail, so she returned it to me. Consequently I self-published it, as I wanted to move on.
At the same time I had a similar experience with a nonfiction work, The Warlord Cowboys of China. I had spent twenty years doing off-and-on research of Fred Barton, the Montana cowboy who went to China during the warlord years and created the world’s biggest horse ranch and longest horse drive. The Western or “cowboy” presses did not take it for a variety of reasons, such as they thought book was not enough about Montana because it went to China, and such. Understandable. After many attempts to find a publisher, I decided that the research and incredible story was just too good not to be put out there for other researchers, historians, horse lovers,–and lovers of the Old West, spy stories, and Hollywood.
Self-publishing the book led to speaking engagements and a flurry of communications with readers including Barton and cowboy relatives who could add to information already in the book. At that point, I began to collect materials to revise and expand the original book by over twice its length.
Warlord Cowboys was self-published in 2009. Two years before that, McFarland & Company, the leading independent publisher of academic, nonfiction, and popular culture books, had published my The China Clipper, Pan American Airways and Popular Culture. I was proud of this book because the publisher took a chance with it. For the first time, they included several expensive full-color plates and many b/w’s in the book. The book became successful for them, so in one of those probably rare instances in publishing, their acquisitions editor contacted me in the spring or summer of 2014, asking if I might have another book for them.
I told him I was working on expanding and revising my earlier Fred Barton book, but did not know if it would be appropriate for the kind of book they usually publish, although I could tackle more of the popular culture angle since Hollywood and its cowboy stars were certainly involved in the story. I sent him a copy of the self-published book, along with ideas of what would be changed and added. At that point, the timeline for Fred Barton and the Warlords’ Horses of China: How an American Cowboy Brought the Old West to the Far East began:
September/October 2014. Signed contract with McFarland with the understanding that I would pull the earlier self-published book off Amazon and deliver a manuscript by Nov., which I did. Title and text revisions were advised. While I can suggest a title, graphics, and possible cover illustration, I will have no control over page size, format, paperback or hardback, in order that my book conforms to McF’s book series and marketing.
December 2014. After manuscript delivered, McF. office manager needed the following for marketing efforts: 1) working title, 2) author bio, 3) additional features of book such as index, maps, etc., and 4) book description for book’s back cover (McF sent a list of do’s and don’t’s). The Director of Sales & Marketing also sent me a list of promotional services they provide, and a list of how I can promote the book.
January 2015. The Assistant Managing Editor sent me a list of which graphics/photographs were useable and which were not. She also addressed some permission problems and wanted a replacement map.
2 February 2015. Advertising Coordinator sent a copy of how the book was listed on McF’s online catalog, of which I was to check for errors (there were some.) For promotion, I could also request that McF send me 1) a hi-res cover image (tiff), 2) a PDF promotional flyer, 3) a PDF bookmark, and 4) a PDF poster of my book. I did take advantage of all of these.
27 February 2015. Assistant Managing Editor said my map was still not good, but they would try to massage it into the manuscript. The manuscript was now ready for editing. Hooray!
May 2015. A flurry of emails from the Acquisitions Editor with questions about the meanings of some text sentences, about how the cowboy music lyrics could not be used because rights would be too expensive, and about some more questions about which photographs could be credited to my own collection.
June 2015. Advertising Coordinator shows how the book is featured in McF’s new catalog, even though my book is not yet published.
(THE GREAT WORRISOME COMMUNICATIONS BLACKOUT FROM JUNE TO NOVEMBER!)
2 November 2015. Executive Editor says book is ready to go to printer, but also asks if certain sentences can still be stricken, or revised. Earlier, (Oct. 2014) I had to take out my entire introductory page as it was written to attract a general reader rather than a more academic one. I did do that because most of the rest of the book was also written for a general audience, not just for the footnote conscious. (I was even able to sneak in some of my own side comments to give it some color.) Most importantly, I had two weeks to submit the index for the book. Yike!
2 November 2015. Advertising Editor asks me for a list of possible reviewers with contact information so they might receive review copies. Lists are sent over the next two weeks after I requested a list from McF of the list they typically use.
December 2015. Book has been published, and my author’s copies arrive.
December 2015-present. The real work of promotion continues…..
In summary, it took a good year and half between contact with the publisher and actual publishing. This included working directly with seven people at McFarland, and indirectly with the people who were doing reading, layout, cover design, etc. for them. Mostly it involved communications with the Executive Editor, Acquisitions Editor, Director of Sales and Marketing, Office Manager, Assistant Managing Editor, Assistant Marketing Manager, and Advertising Coordinator. Biggest headaches in the process: acquiring permissions, creating graphics up to publishing standards, having to leave out so many illustrations, adding even more documentation, indexing. The actual research and writing was work and fun. It’s the other things that suck up all the time and create frustrations. McF staff was easy to work with, a blessing.